Carly Pepin sits down with Alfredo Dominguez, CEO of Velocity Artificial Lift Solutions, an engineering company dedicated to helping oil and energy producers operate more efficiently through practical, field-driven technologies.
In this insightful episode of Built for This, Alfredo shares how his background in engineering shaped his leadership philosophy, one rooted in problem-solving, precision, and building solutions that actually work under real-world conditions. But the conversation quickly moves beyond technical innovation into the realities of leadership under pressure.
One of the most defining challenges Alfredo faced came when his company was targeted by a conspiracy involving a former employee and supplier attempting to steal proprietary designs and undermine the business. Navigating that experience forced him to confront uncertainty, protect his team, and make difficult decisions under immense pressure. Through it all, Alfredo leaned into a values-based leadership approach grounded in honesty, dependability, and respect.
Carly and Alfredo explore how engineering thinking can transform business leadership, how resilience is built during the hardest moments, and why values become the stabilizing force when stakes are highest. This episode reveals how adversity often becomes the proving ground where stronger leaders are forged.
Key Themes:
Leadership Is Forged in Crisis: Why the true test of leadership comes during uncertainty, pressure, and unexpected threats.
Engineering Thinking for Business: How breaking down complex systems into solvable problems creates practical innovation.
Values Anchor High-Stakes Leadership: Why honesty, dependability, and respect create stability in technical and high-risk industries.
Memorable Quotes:
“Even in the darkest moments, clarity and support can emerge if you stay open enough to see it.”
“Engineering is really about translating complex problems into practical solutions.”
“Your values are what keep you grounded when the pressure is highest.”
About Alfredo Dominguez:
Alfredo Dominguez is the CEO of Velocity Artificial Lift Solutions, Inc., where he leads the development of engineering services and technologies designed to help oil and energy companies produce more efficiently and cost-effectively. With a career rooted in applied engineering and field-driven problem solving, Alfredo specializes in translating complex technical challenges into scalable, practical solutions.
His work has been recognized through multiple published and presented technical papers, reflecting his commitment to advancing performance and reliability within the energy sector. Alfredo leads with a values-driven philosophy centered on honesty, dependability, and respect, principles that guide both his technical decisions and company culture.
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Host: Carly Pepin
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West Coast Growth Advisors
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