Carly Pepin sits down with Connor Treacy, a Los Angeles–based entrepreneur working at the crossroads of nightlife, music, culture, and business. Connor offers a rare behind-the-scenes look at what it truly takes to stay relevant in the entertainment industry, where momentum is fleeting and yesterday’s success quickly fades.
In this candid episode of Built for This, Connor shares how he co-founded OffSunset during the uncertainty of COVID and grew it into a multimillion-dollar hospitality brand built largely through word of mouth, mystique, and carefully curated experiences. He explains the strategy behind controlled launches, protecting brand momentum, and building communities rather than simply throwing parties. The conversation explores the volatility of early entrepreneurship, the pressure of maintaining relevance, and why entertainment ultimately revolves around value exchange.
Now working in talent management while building systems around artists and partnerships, Connor breaks down why producing your own product matters, how positioning yourself for opportunity beats constantly chasing it, and why calculated luck consistently outperforms blind ambition. This episode is a thoughtful exploration of timing, resilience, and designing a career that does not depend on a single hit.
Key Themes:
Value Creates Relevance: Why success in entertainment comes from bringing something meaningful to the table rather than relying on popularity.
Plan Beyond the Hit: How understanding industry cycles allows entrepreneurs to celebrate momentum while preparing for what comes next.
Position Yourself for Opportunity: Why strengthening your network, credibility, and knowledge increases the chances that major opportunities find you.
Memorable Quotes:
“Anything I’ve ever wanted, I got it — it just sometimes comes later.”
“You’re only as hot as the last party you did.”
“It’s honestly more nerve-wracking once you get the hit — because then you have to make another one.”
About Connor Treacy:
Connor Treacy is a Los Angeles–based entrepreneur and music executive operating at the intersection of culture, business, and civic life. He co-founded OffSunset, a high-profile West Hollywood hospitality concept that grew into a multimillion-dollar annual business through disciplined brand-building and community design. Connor currently works across talent and venture partnerships while completing his MBA at USC Marshall and earning a Master of Studies in Law from USC Gould School of Law. Known for combining creative instinct with operational discipline, he focuses on building durable systems, partnerships, and platforms that outlast trends.
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Host: Carly Pepin
Co-Founder & Host Built For This
West Coast Growth Advisors
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