Execution Over Ego: The Real Work Behind Scaling Up with Strategy, Structure & Self-Awareness

In this dynamic conversation on Vision Pros Live by Jackson Calame, Carly Pepin shares the hidden truths behind what it actually takes to build a high-performance company culture, optimize execution, and scale without sacrificing personal vision. Carly breaks down how most founders hit a wall not because of lack of ambition—but because of unclear strategy, weak delegation, and being over-involved in the wrong roles.

Carly explores the four pillars of scaling a business—People, Strategy, Execution, and Cash—through a practical lens, with deep insight into the emotional and psychological habits that hinder growth. They discuss how to structure organizations so leaders can step into their zone of genius and empower others with meaningful KPIs, not vanity metrics. Carly shares real-world examples of turning chaotic org charts and toxic team dynamics into aligned leadership cultures that drive results.

Key topics include:

• How to diagnose your org chart and reclaim your role as CEO

• Building metric-driven teams without killing creativity

• The power of daily huddles and simplified systems for execution

• Why most leaders are afraid to delegate—and how to fix it

• Discovering your “destiny” and using it as a compass for business alignment

Whether you’re at $2M or scaling toward $50M+, this episode is essential listening for entrepreneurs who are done with burnout and ready to build a business that works because they’re finally working on the right things.

Watch the full interview below: